Does your U.S. ecommerce website make international visitors feel welcome? Or are you leaving revenue on the table because it's too difficult or frustrating for global shoppers to place an order? Our Best Practices guide explains how to roll out the welcome mat.
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Multicurrency Localization

Presenting a localized online shopping experience is essential to attract the millions of global buyers searching for American products. Only the FiftyOne solution gives U.S. merchants the tools, data, and ecommerce shopping cart solutions that extend their online storefronts internationally in a welcoming and easy-to-use way.
Website localization
- Detect the shopper's country automatically using advanced IP geo-location
- Welcome visitors with a national flag on their web pages
- Hide restricted products from presentation
- Provide customized international welcome, help, and FAQ messaging
- Offer dynamic suppression of U.S.-only features (promotional messages, private label credit cards, etc)
Guaranteed local currency pricing
- Display prices site-wide in 43 currencies including Canadian dollars, Euros, British Pounds, Australian dollars, Singapore dollars, Hong Kong dollars, Philippine pesos, and Thai baht with no exchange risk
- Receive exchange rates from FiftyOne and automatically convert prices on the fly
- International customers shop and pay in their preferred currency while you get paid in U.S. dollars
- Implement country-specific pricing strategies, in cases of channel arrangements or pre-existing retail price points
- Eliminate guesswork for your customers; the amounts displayed are the amounts they will pay no matter when the order ships
Restriction screening
- Screening, notification, and management of products that cannot be shipped to certain international destinations for customs-related reasons
- Logistics screening for products with limited methods of safe travel
- Choose additional products to restrict due to licensing or channel conflict issues
Guaranteed landed costs
- Not just a guaranteed landed cost, but the lowest possible landed cost with no hidden charges
- Customers receive a guaranteed transaction total from FiftyOne's ecommerce shopping cart solution that includes aggressive logistics prices and accurate duties and taxes
- All order calculations are guaranteed in the customer's currency of choice
- International customers don't suffer from the COD shipment fees and surprise costs that erode satisfaction and often lead to returns
- Set country-specific pricing rules to shift a percentage of shipping, duty, and tax into the product prices displayed site-wide so that consumers are more likely to complete transactions at checkout