FiftyOne | 2011 Global Ecommerce Forum
When: Sept 22rd | 10:30am-7:00pm
Where: Trump SoHo, New York City
With: FiftyOne and Select Guests
September 29, 2011 – Last week’s 2011 Global Ecommerce Forum in New York City was a well attended, informative event with attendees from the leading names in U.S. retail, including Macy’s, Bloomingdale’s, Saks Fifth Avenue, J.Crew, Aéropostale, Overstock.com, Crate and Barrel, and many more. The day began with FiftyOne 101, an informal introduction to FiftyOne for new and potential clients. This was followed by an informal networking lunch.
Following lunch, the main session kicked off with a Keynote Presentation by FUBU founder and star of ABC’s Shark Tank, Daymond John. Daymond shared insights from founding his company as a homegrown start-up in Queens, New York, and lessons learned from building his brands overseas. Then, FiftyOne Chief Executive Officer, Michael DeSimone, gave attendees an update on FiftyOne operations including YTD performance and key industry trends, before unveiling several major new product initiatives. This was followed by moderated roundtable discussions of key ecommerce topics including global consumer behavior, cross-border logistics, and the Chinese marketplace.
A number of industry experts also spoke at the event, including Mercent CEO, Eric Best, and Rich Relevance Chief Evangelist, Jake Bailey.
The main session concluded with a presentation of the FiftyOne Product Roadmap by Chief Strategy Officer & EVP, Sales, Kris Green. Kris led attendees through an in-depth review of the FiftyOne development pipeline and outlined 2012 product initiatives.
Following the main session, attendees retired to the Trump SoHo’s SoHi room on the 46th floor for a cocktail reception where they enjoyed stunning views of lower Manhattan and a closing presentation by humorist, author, and Daily Show resident expert, John Hodgman.
All in all, a fantastic event!