Serving Up Ecommerce Software-as-a-Service Builds a Stronger Following with Online Retailers

With improved customization for individual web sites, software-as-a-service is building a stronger following among e-retailers. In some cases, online retailers choose SaaS technology for only particular applications while keeping their main e-commerce platform on licensed or in-house technology. Overstock.com Inc., for example, is supporting sales to foreign markets with the SaaS-based FiftyOne Global Ecommerce solution. FiftyOne automatically serves Overstock's product pricing into the local currency of 34 countries-a move that let the retailer ramp up its international strategy quickly and without major technology investment.
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