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News & EventsLimited Goods Opens Up to International Shoppers with New FiftyOne Global Ecommerce Solution New York, NY - October 19, 2007 -- Limited Goods, an online retailer of consumer electronics, and E4X, Inc. a leading provider of global ecommerce services, today announced the integration of a new international sales solution, FiftyOne by E4X, into Limited Goods' website at www.limitedgoods.com. FiftyOne by E4X is a new full service global ecommerce solution that manages all of the complexity of international sales, from local currency pricing and advanced international fraud screening, to guaranteed landed costs and risk-free USD settlements. FiftyOne also offers cost-effective international logistics and hassle-free international returns management, elevating the shopping experience that international customers can now expect on U.S. based websites. E4X's central objective is to help online retailers sell internationally with no more effort than it takes to sell domestically. According to Limited Goods' owner, Jeremy Lasson, FiftyOne achieves exactly that: "We're very excited to be able to offer international customers the same level of service we provide here at home. There is huge global demand for American merchandise, and with the relative values of major global currencies relative to the U.S. dollar at all-time highs, the demand is growing quickly. With FiftyOne, we can sell to those markets without any change to the way we do business. We ship domestically to an E4X hub and get paid at the time of the order in U.S. dollars for the exact amount we expect." With the launch of FiftyOne on www.limitedgoods.com, international customers from key global markets can now browse Limited Goods' entire product assortment in their preferred currency, and shop with the same confidence and familiarity they would feel if they were shopping the website of a retailer local to their region. Once those international customers are ready to place an order, Limited Goods is able to sell to them just as though they were selling domestically. Michael DeSimone, E4X CEO, believes U.S. retailers are keen to access international customers, especially if they can do it without adding additional infrastructure. "FiftyOne makes it very easy to serve the rapidly expanding global market. Our aim is to be the best facilitator out there, and to accomplish that, we are continually expanding our service to include more currencies, payment options and countries. Companies such as Limited Goods are seizing the opportunity now and will benefit greatly in the long run. We are very excited to be part of their future." 1 of 2 Eighty percent of the world's internet users live outside of the U.S., and more than fifty-five percent of online purchases originate beyond U.S. borders. The FiftyOne solution currently services buyers from 34 countries and in 4 major currencies, with plans to rapidly expand the service to include more and more of the online world in 2008. ### For media and analyst inquiries, please contact: |
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