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News & EventsOverstock.com to Sell Internationally -– Powered by E4X’s FiftyOne Global Ecommerce Solution NEW YORK, NY – May 1, 2008 -- Overstock.com, Inc. (NASDAQ: OSTK), the leading online "closeout" retailer, recently entered a contract with E4X, Inc. that will allow it to offer its discount, brand-name merchandise for sale to consumers outside of the U.S. E4X will power Overstock.com’s international ecommerce expansion with its integrated FiftyOne Global Ecommerce solution. “E4X understands our position as an online retailer. The FiftyOne solution provides the best possible experience for our future international customers,” said Patrick Byrne, Chairman of the Board and CEO of Overstock.com (http://www.overstock.com). FiftyOne Global Ecommerce simplifies international ecommerce for both retailers and consumers. Shoppers visiting a retailer’s U.S.-based ecommerce site from outside the U.S. are shown only the merchandise, pricing, and delivery options available in their country. Meanwhile, to the retailer, international sales are managed to look the same as any domestic sale. The FiftyOne solution addresses all aspects of an international transaction – including local country merchandising, multi-currency payments, global logistics and delivery, and post-sale customer support. “Smart U.S. retailers like Overstock.com are using FiftyOne Global Ecommerce to access an entirely new market of 500 million consumers in 34 countries. Their growth strategy includes international expansion, rather than investing exclusively in the wallet share battle for a mature, saturated U.S. e-commerce market,” said Michael DeSimone, Chief Executive Officer, E4X, Inc. (http://www.fiftyone.com) Timing couldn’t be better for international ecommerce, FiftyOne In addition to Overstock.com, a host of other leading U.S. retailers have recently selected FiftyOne Global Ecommerce to expand their online business internationally, DeSimone said. SureSource (http://www.suresource.com), which operates direct-to-consumer businesses for more than 50 of the world’s leading brands and licensed properties, will employ the FiftyOne solution to roll out its e-storefronts internationally. The first to roll out is Crayola (http://www.crayolastore.com). Love and Pride (http://www.loveandpride.com), a high-end designer online jewelry destination, is utilizing the FiftyOne solution to launch its new international-friendly ecommerce site and extend its "in-currency" marketing reach to 34 countries. The FiftyOne Global Ecommerce solution has enabled Fit Couture (http://www.fitcouture.com) to introduce its vibrant, body flattering exercise clothes and online shopping experience to consumers in Canada, the United Kingdom, and the European Union. “For U.S. retailers, the timing to sell internationally couldn’t be better,” DeSimone said. “The low U.S. dollar provides a significant pricing advantage for international online shoppers – often as much as 40% – even when shipping, taxes, and duties are included.” Meanwhile, according to analysts, ecommerce outside the U.S. is growing at better than 50 percent. “The FiftyOne solution is fulfilling the promise of the Internet to facilitate market expansion for U.S. retailers – and their customers – on a global scale,” said Michael DeSimone, Chief Executive Officer, E4X, Inc. FiftyOne Global Ecommerce seamlessly interfaces with all major ecommerce platforms through a single integration, offering retailers:
For more information about the FiftyOne Global Ecommerce solution, visit E4X at the Internet Retailer 2008 Conference & Exhibition in Chicago on June 9-12, visit www.fiftyone.com, or call 1-212-299-3500. About E4X, Inc. About Overstock.com ### For media and analyst inquiries, please contact: |
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