News & Events

FansEdge.com going global
Begins shipping to 34 countries

PLANTATION, FL and NEW YORK, NY - October 2, 2008 - Dreams, Inc. (AMEX:DRJ), a vertically integrated leader in the licensed sports products industry, has begun shipping its vast array of products internationally through its www.FansEdge.com site.

“Our development team put in a large effort to complete this integration, and they delivered another outstanding product to our organization. As a result, we will be providing an exceptional consumer experience to our international customers,” said Kevin Bates, founder of FansEdge and President of Dreams Retail.

FansEdge has adopted the FiftyOne Global Ecommerce solution from E4X, Inc. (www.fiftyone.com) to enable international consumers to easily shop from and ship to any of the countries listed on our site. Anyone can now shop our site in their selected currency and see their complete order total, including shipping fees, customs tariffs and taxes when they check out. Once the order is submitted on-line, the total is guaranteed at the exchange rate indexed when the order was placed. There will be no additional fees upon delivery.

“The domestic market for licensed sports products is significant with around $14 Billion a year and nearly $17 Billion worldwide, according to the latest estimates published by The Licensing Letter. With our initial penetration into 34 different countries, we can bring our exciting and unique sports products to the rest of the world to enjoy,” concluded Bates.

Earlier this year, Dreams announced that FansEdge.com was named as the 23rd fastest growing e-retailer and landed as the #216th largest company on the Internet at the end of 2007. In order to support this exponential growth, the Internet division was moved into a new 207,000 square foot facility in Northbrook, Illinois.

DREAMS, INC. trades under the ticker symbol: AMEX:DRJ
www.dreamscorp.com
www.fansedge.com

About E4X, Inc.
E4X, Inc. is the leading provider of international ecommerce internet solutions for business that enable retailers to realize the untapped revenue opportunities, and simplify the complexities, of cross-border ecommerce. The company's FiftyOne Global Ecommerce Solution empowers leading U.S. retailers to utilize their existing ecommerce infrastructure and online shopping experience to merchandise, sell, and deliver product to international shoppers. FiftyOne manages all aspects of the experience, from local country merchandising, multi-currency payments, global logistics and local delivery, to customer service. Founded in 1999, E4X clients include Overstock.com, Anthropologie, drugstore.com, eToys, SureSource, and others. E4X is headquartered in New York, with offices in Toronto and Tel Aviv. For more information, visit www.e4x.com.

Dreams, Inc. Investor Relations Contact Info:
David M. Greene, Senior Vice-President
Phone: 954-377-0002
Fax: 954-475-8785
dgreene@dreamscorp.com

Public Relations for Dreams, Inc.:
Boardroom Communications
Jennifer Clarin and/or Caren Berg
Phone: (954) 370-8999, Fax: (954) 370-8892
Email: jclarin@boardroompr.com

Public Relations for E4X, Inc.:
Tiziani Whitmyre, Inc.
Don Goncalves
Phone: 781-793-9380
Email: dgoncalves@tizinc.com

Statements contained in this press release, which are not historical facts, are forward looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements made herein contain a number of risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties include, but are not limited to, specific factors impacting the Company’s business including increased competition; the ability of the company to expand its operations and attract and retain qualified personnel, the uncertainty of consumer’s desires for sports and celebrity memorabilia; the availability of product; availability of financing; the ability to sell additional franchises; and general economic conditions.