Six Tips to Increase International Conversion Rates

Are you getting 10% of your traffic—but only 1% of your sales—from international visitors? The following tips from FiftyOne’s How to Increase Conversion Rates in Global Ecommerce can help you identify and eliminate common barriers to order completion.

Prevent Early Exits
Do: Welcome international shoppers by flying their national flag
Do: Show all prices in shoppers' local currency
Don't: Show them any U.S.-only offers or promotions

Reduce Cart Abandonment
Do: Provide guaranteed landed costs, including duties and shipping charges
Do: Translate form field descriptions to ensure clear understanding
Don't: Require inapplicable form fields, e.g., Irish postal codes (outside of Cork and Dublin, there aren't any)