Surges in Demand for U.S. Ecommerce among Global Consumers

Where We’re Seeing the Spikes

December 12, 2011 – We talk about Canada and Australia quite a bit here at FiftyOne. Canada is our largest international market and Australia is our fastest growing by some distance. FiftyOne’s 2011 sales to Australia are up 107% year-over-year. This compares to year-over-year average growth rates for the rest of the world of 58%. Australia has also outperformed the UK, FiftyOne’s second largest overseas market, by 280% so far in 2011.

But what about surges in demand from other countries? Especially those where English is not the native language?

We looked at the volume of checkouts started through to the end of November 2011, and found a growing appetite for global ecommerce in some interesting places – most notably South Korea, Brazil, and Mexico. Year-over-year growth in these three countries is up by as much as 55%.

Here’s a breakdown of the top ten countries by checkouts started:

NOTE: We’ve excluded December data for both years so that we could compare apples-to-apples. We’ve also excluded merchants who weren’t live on the FiftyOne platform for the full analysis period. Please check back in early January when we’ll be updating these numbers to reflect the full calendar year.