Finance & Risk

Presenting merchandise and transactions in your shopper's preferred currency is a required cornerstone when building a meaningful international business and a loyal and recurring international customer base.

FiftyOne’s multi-currency ecommerce solution makes it easy for international consumers to interact with your site in their desired local currency, with all pricing presented clearly, and guaranteed for the entire duration of the transaction.

Retailers looking to sell online internationally find this aspect of the FiftyOne solution particularly compelling. They can sell to more than 106 countries worldwide, accept payment in 42 major currencies, and eliminate the uncertainty and risk of exchange-rate volatility and fraud. All from their existing website and without needing an entire treasury function to manage it.

No Surprises: Shoppers Buy in their Local Currency with Guaranteed Landed Costs

So how does it all work?

An international shopper lands on your ecommerce website and is automatically geo-located. The browser session immediately serves up a localized version of your website, presented with country-specific messaging and all pricing in the local currency. The shopper immediately feels welcomed and begins shopping. As he or she finds the items they want to purchase, they are added to their shopping cart until ready to checkout. The checkout process is fluid and intuitive; address fields map accurately to his or her country, and telephone number and postal code fields are presented in the appropriate and expected local format.

Besides presenting the entire transaction in the shopper’s local currency, FiftyOne provides a guaranteed landed cost with all duties, taxes, and shipping costs included – before sending the consumer an order confirmation email customized with the retailers brand and messaging.

No Risk: FiftyOne Completes Fraud Assessment and Assumes All Associated Risk

In parallel, FiftyOne completes our comprehensive fraud assessment process. FiftyOne’s fraud assessment process shields a merchant from fraud risk and utilizes a combination of our professionally-trained fraud teams and the best-available technologies to manage and mitigate risk. Our fraud rating system is color-coded and based on a logical scheme of red, yellow, and green. Green orders are approved and generally proceed immediately, yellow orders raise flags and require some investigation or resolution on our part, while red orders are generally classed as fraudulent – and declined.

Once an international order has been classified as green, the FiftyOne system instructs your system that it is OK to process and ship the order. At the same time, FiftyOne assumes all fraud risk and responsibility for any chargebacks resulting from the fraudulent or unauthorized use of the credit card provided.

No Waiting: You Ship to FiftyOne’s Domestic Hub and We Settle with You Immediately

With FiftyOne, selling internationally doesn’t mean you have to wait for payment.

The moment the order ships out of your distribution center to our U.S. hub, we settle with you in U.S. dollars using dedicated FiftyOne credit cards. For you, that becomes the equivalent of selling to a U.S. customer. No additional payment processing relationships are required and there are zero changes or amendments to your existing domestic payment processing relationship. You get paid in U.S. dollars for the full amount due and funds are deposited in your bank account in line with the same timeframes you already get paid for your domestic orders.

The benefits of this approach are compelling. You ship to FiftyOne’s U.S. hub using the same carriers you normally use to ship domestically, you get paid immediately in U.S. dollars, and you eliminate all risk normally associated with international ecommerce.

FiftyOne’s approach to finance and risk management removes a massive burden of responsibility for any merchant looking to go international and makes the risk vs. reward business case unequivocally compelling.

Talk to FiftyOne about how we can help ensure the success of your international ecommerce operations.